Taste a Local
We’re working toward a world where livestock are raised on verdant pastures. Where farmers earn a fair price for their products. And where consumers are connected to the agricultural communities that nourish them.
Rose Beef brings this vision to life by returning to a traditional method of raising cattle.
Good for the land
Good for animals
Good for all
Rose Beef is our designation for yearling cattle that are raised on a natural diet of milk and Kentucky grass. By shortening the growing period, we’re cutting out industrial feedlots and allowing farmers to sustain their animals on their own land. The result is tender beef with the rose color and rich flavor gained from a life on pasture.
Our practice of processing cattle at a younger age was the regional tradition before the encroachment of industrial meat production. Under industrial systems, most calves are sent to distant feedlots where they live in crowded, unsanitary conditions.
In contrast, Our Home Place Meat livestock are pasture-raised and ASH-free (no antibiotics, steroids, or hormones), providing you with a high-quality alternative to conventional veal and beef.
From Our Pastures To You
Taste the difference that comes from choosing beef raised in harmony with the land. Your purchase will directly support family farms, ecological farming practices, and healthy rural communities.